Brand Identity — 11 / 12

XclusiveBarber Studio

ClientXclusive Barber Studio
CategoryBrand Identity
ScopeLogo, Monogram, Brand System
IndustryBarbershop · Grooming
Year2024

Xclusive Barber Studio is a high-end barbershop in San Miguel de Tucumán built on one idea — a cut should feel like a ritual, not an errand. The identity had to feel exclusive, dark, and quietly powerful.

An interlocking EX monogram — part crown, part blade — anchors a black-and-copper system woven through with a sharp geometric pattern. Matte black stock, bronze foil, and confident negative space do the rest.

Logo Design Monogram Brand System Pattern Apparel
Xclusive Barber monogram over studio interior
Logo construction Grid & geometry
Xclusive Barber logo construction grid

The EX monogram resolved on a geometric grid — a shield, a crown, and a blade locked into one mark, engineered to hold up from a tiny embroidery to a metre-wide sign.

Logo construction — 2024
Brand applications Cards, apparel & signage
Xclusive Barber business cards in copper foil
Business cards
Xclusive Barber apparel
Apparel
Xclusive Barber exterior signage
Exterior signage
Stationery & merch Notebook & pen
Xclusive Barber notebook and business cards
Stationery — Notebook & cards
Xclusive Barber branded pen
Merch — Branded pen

Next project

Altos del Sol