Xclusive Barber Studio is a high-end barbershop in San Miguel de Tucumán built on one idea — a cut should feel like a ritual, not an errand. The identity had to feel exclusive, dark, and quietly powerful.
An interlocking EX monogram — part crown, part blade — anchors a black-and-copper system woven through with a sharp geometric pattern. Matte black stock, bronze foil, and confident negative space do the rest.
The EX monogram resolved on a geometric grid — a shield, a crown, and a blade locked into one mark, engineered to hold up from a tiny embroidery to a metre-wide sign.
Logo construction — 2024